IS IT REALLY A ŠKODA?

Perception often differs from reality. We found this out when we placed the new ŠKODA SUPERB, with all the features that make it so great minus one thing: the badge, at an airport in Spain. All labels and markings were removed from the car. How many could tell it was a ŠKODA?

The results were surprising. Over 50 % assumed it was a new car from another premium brand. We were happy to hear to this as it proves that as we continue to push the envelope of design, we’re also changing misconceptions and merging the idea that you can have an outstanding looking car at an outstanding price.