WHERE DOES CAR DESIGN BEGIN?

When we set out to design a car, before we put pen to paper and knife to clay, our inspiration begins with what‘s most important – the people inside.

While our design has evolved, the core of everything that we do - the simply clever thinking - starts with you. As seen in our five-part series 'Driven by Design' we show how family needs, like space, functionality and safety has been translated into our new design language. "The car is not the main focus; the family is the most important thing." 

Jozef Kabaň, Head of ŠKODA Design.